About Us

Father and son team based in the midlands of England. Dad is a distinctly below average club cyclist who returned to the sport after years of absence when he decided he needed to quit smoking and get fitter 10 years ago. That started by completing JoGLE and has snowballed from there. A love of the sport from his youth still persists and a soft spot will always be found for a steel bike and a former legend.

Son Harry is a digital marketer and is the one who brings the ideas to fruition. A love of football is Harry’s thing, but Dad is working on that!

We are trying to bring cool cycling designs that we would like to wear to everyone and hope that you can find something you like. We are pretty new to this so may not get it right straight away but will do whatever we can to put things right if we get it wrong. Please tell us.